Value Builder - Real estate Website
Time
2021
Role
Website Design, Visual Design, UX Design Redesign
Value Builders is an investment property construction specialist in the Texas market, providing expertise in real estate development and investment.
My Strategy
This was a personal project where I redesigned Value Builders' brand identity and website, focusing on branding, UX copy, and visual consistency.
User Pain Points & Resolutions
Redefining the Brand Identity
The existing branding did not effectively reflect the investment and real estate industry.
I designed a new logo from scratch, ensuring it conveyed trust, professionalism, and growth, aligning with the brand’s core values.
Establishing a Visual Language
The brand lacked visual consistency and a cohesive identity.
I created a brand-new visual language, carefully selecting colors, typography, and icons to reinforce the real estate and investment theme.
Enhancing UX Copy & Information Structure
The content lacked engagement and did not effectively tell the brand’s story.
I refined the UX copy, making it more engaging and compelling, while restructuring the website's information to build user trust and credibility.
Achievements
Stronger brand identity reflecting investment & real estate
An engaging website with a clear, trust-building narrative
