Value Builder Website Redesign
My Strategy
This was a personal project where I redesigned Value Builders' brand identity and website, focusing on branding, UX copy, and visual consistency.
User Pain Points & Resolutions
Redefining the Brand Identity
The existing branding did not effectively reflect the investment and real estate industry.
I designed a new logo from scratch, ensuring it conveyed trust, professionalism, and growth, aligning with the brand’s core values.
Establishing a Visual Language
The brand lacked visual consistency and a cohesive identity.
I created a brand-new visual language, carefully selecting colors, typography, and icons to reinforce the real estate and investment theme.
Enhancing UX Copy & Information Structure
The content lacked engagement and did not effectively tell the brand’s story.
I refined the UX copy, making it more engaging and compelling, while restructuring the website's information to build user trust and credibility.
Achievements
Stronger brand identity reflecting investment & real estate
An engaging website with a clear, trust-building narrative
